If you have ever tried to get a straight answer on how much a website costs,
you will know how frustrating it can be. Prices online range from a few hundred
pounds to tens of thousands, and nobody seems to explain why. So here is an
honest breakdown from a web agency based in Northern Ireland that works with
small and medium sized businesses every day.
It depends - but here are real numbers
We hear this a lot: "I just need something simple." And that is completely
fine. A simple one page website for a small business starts at around £300
with us. That is a fully custom designed, properly coded website built to
represent your brand - not a template with your logo dropped in.
From there, prices scale depending on the number of pages and features you
need. A business website with four or five pages - a home page, about,
services, blog, and contact - typically starts at around £800. Add in
ecommerce functionality and you are looking at closer to £2,000, depending
on how many products you have and how complex the buying experience needs
to be.
Every project is quoted individually because no two businesses are the same.
A five page website for a sole trader is a very different job to a five page
website for a company with three service lines, a team page, and a case
study section.
What about ongoing costs?
The build cost is a one off investment. On top of that, we charge an annual
fee to cover hosting, your domain, and business email setup. This typically
starts at around £10 per month depending on your requirements -
billed annually so there are no surprise monthly charges landing in your
inbox.
Maintenance is separate and varies depending on how much your website needs
to change over time. Some businesses need very little, others need regular
updates as their services, team, or content evolves. We price this
individually based on what you actually need rather than locking you into
a package that does not fit.
"Can't I just use Wix?"
Yes, you can. And for some businesses on a very tight budget a website
builder is better than nothing. But before you go down that route it is
worth understanding what you are actually signing up for.
Wix starts at around £9 a month. Squarespace is around £12. That sounds
cheap until you add it up - £108 to £144 a year, every year, forever.
After three years you have spent £300 to £450 and you still do not own
anything. The moment you stop paying, your website disappears.
But the monthly fee is not the real issue. The real issue is what you
end up with. Website builders make it look easy to create a website. And
technically it is easy - drag something here, drop something there. What
they do not tell you is that building a website that actually attracts
customers requires a working knowledge of SEO, design, user experience,
copywriting, and web performance. Without those skills you can spend weeks
building something that looks decent to you but does nothing for your
business.
We see this regularly. Precision Sports Injury Clinic came to us after
hitting a wall with a website builder. The design did not reflect their
brand, they struggled to secure their domain, had no business email set up,
and were not sure what pages or content they even needed. What was left was
an unfinished Wix site sitting on a Wix domain - which was actively
damaging their brand rather than helping it. We rebuilt their website from
scratch and the difference was night and day.
What are you actually paying for with a custom website?
When you work with Webbie you are not just paying for someone to put some
pages together. You are getting experts who guide you through the entire
process - from the initial design and the content structure, through to
development, SEO, testing, launch, business email setup, domain management,
and ongoing hosting.
You are also paying for the long term. One thing people do not think about
is what happens when you add content to your website later down the line.
A new service, a team member, a product range update. On a custom built
website that kind of change needs care - adding content carelessly can
break the design and structure that made it look great in the first place.
We factor that in from the start and we are here to make sure it still
looks as good in two years as it did on launch day.
Is a custom website always worth it?
Not always. If your budget is genuinely very tight and you need something
online quickly, a website builder can serve a purpose while you get
established. We would never tell someone to spend money they do not have.
But if you are serious about your business and you want your website to
work as a sales tool rather than just a digital business card, a custom
website will almost always be the better investment. Our pricing is
competitive - and when you stack it up against what you would pay a
website builder over two or three years, the gap is smaller than most
people expect.
We have had clients decline quotes to build their website themselves for
less. That is a completely valid choice. But the time, the frustration,
and the monthly fees that follow are costs too - they just do not show
up on an invoice.
So what should you budget?
To give you a rough starting point:
- One page website: from £300
- Four to five page business website: from £800
- Ecommerce website: from £2,000
- Annual hosting, domain and business email: starting at £120 per year
Every project starts with a free discovery call where we get to know your
business, talk through what you need, and put together a detailed quote.
No obligation, no hard sell - just an honest conversation about what would
work best for you.
If you are a small business in Northern Ireland or anywhere across the UK
and you are trying to work out whether a new website makes sense for you
right now, we are happy to talk it through.